Rosana Mezzomo
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Efficiency at Scale: Reducing claims analysis time by 80% with Artificial Intelligence.

ProductMIA
ClientB2B Insurtech
RoleProduct Lead & Designer
Scope0 → Scale

MIA: 90% accuracy, improved fraud detection, 9.2 min per claim.

MIA interface preview
Context

A R$17B market held hostage by manual processes

41% of Brazil's P&C market, 220K claims/month, 12,000 analysts.

220k
Monthly claims
R$17.2B
Indemnities H1 2025
12k
Analysts
150
Claims / analyst / month

Expertise Exodus

Retirement created a technical knowledge blackout.

Severe Inconsistency

Generic engines generated undue payments.

Subjectivity

Seniority, not standardized logic.

Operational Limit

Manual workflow blocked 50k claims/month.

Process

From immersion to scale

01
Technical Immersion

Shadowed analysts until performing analysis independently.

Without domain understanding, just another rule engine.

02
Strategic MVP Scoping

7 types mapped, V2V collisions first.

Less coverage, faster validation.

03
No-Code Validation

Spreadsheet rules engine before any code.

100% logical alignment before the first line of code.

04
Expansion & Scale

6 POCs, 51 parameters. Modular architecture for new verticals.

Solution

MIA: Cognitive Capacity at Scale

Automating triage so humans focus on high-complexity cases.

Smart Reliability Score

Instant triage with dynamic status tag.

Seconds to decide.

Executive Summary

Direction with Suggested Next Step.

Safe decisions for all levels.

Evidence-Based Deep Dive

Explainable AI with evidence backing.

Every decision must be auditable.

MIA 1
MIA 2
MIA 3
MIA 4
MIA 5
Results

Rigor replacing subjectivity

90%
Regular case accuracy
vs. 60% human
29%
Fraud detection
vs. 17% human
9.2 min
Cycle reduction: From hours to 9.2 minutes per analysis
50,000 claims/month with consistency
Learnings

From Product to Ecosystem: Lessons in Scale

Transversal Intelligence: Technical immersion generates a replicable blueprint for digitizing other sectors.

No-Code as Business Leverage: Standard method for new verticals, ensuring Time-to-Market agility.

Participatory & Evolutionary Design: Next cycle: platform experience with cross-sector analyst involvement.

Next Steps

The Future: 360º Vision and Unified Digital Pipeline

MIA's success in automotive was only the first step. The roadmap now focuses on Integrated Digital Analysis, expanding to Contractual and Risk Analysis verticals. The goal: a single platform tracking the entire policyholder journey in real-time.

MIA roadmap wireframe